REPRESENTATIVES from Peter & Company Distribution (PCD), on Sunday, put on an enthralling display for the launch of its latest product- Henny White.
PCD in partnership with Hennessy excitedly launched the Hennessy Henny White 25th Anniversary edition bottle. And it was a ‘cool down’ evening, as guests turned up for the event, held at the La Vie Bar and Lounge, in Rodney Bay.
According to PCD, the limited -edition release pays homage “to loyal Caribbean consumers who have championed the brand beyond borders.”
The latest Hennessy brand product was launched, last October, in select Caribbean markets and the bottle features a never-seen-before hacked logo that adopts the nickname “Henny White” affectionately coined by consumers.
On Sunday, the hosts warmly greeted guests with some simmering ‘Henny White’ cocktails, before getting down to business and the order of the day – the unveiling of the Henny White brand.
To better describe the Henny experience, PCD’s representative MC and DJ ‘Money Ron’ waltzed his way into the groove, and then meandered into an exotic afterglow serenade: “Imagine lounging on a yacht off the coast of Soufriere, the sun kissing your skin and, in your hand, – a glass of Henny White, whispering secrets of sophistication and luxury that’s not a dream, that’s the lifestyle that we want to commit.”
PCD’s Brand Activation Manager- Hennessy, Manduchi Mangal was all aglow as he unfurled his script, laced with some know-how on the process involved in the fermentation of this globally recognized cognac.
He said, the Henny White brand is “a tribute to the regional fandom and devoted community that have built this distinctive cognac into a ‘cult classic’ previously not marketed in the USA and until now, could only be found by ardent US consumers in duty-free shops in the Caribbean or at the Hennessy distillery in Cognac, France.”
Mangal added: “Consumers can expect the same great taste and experience of Hennessy Pure White as the liquid remains unchanged from the original bottle.
“Light and fruity aromas make the sensation on the palate vibrantly alive with a sharp and delicious freshness – a full-bodied experience from the intensity of a smashed bunch of grapes and spring white flower honey.”
On processing of the product, he said, “Aromas of spring flowers smoothly move from fruits like grapes, apples, and pears to a hint of unique apricot. Combined eaux-de-vie selected by Hennessy’s Master Blenders express all the distinct light and fresh notes through a shining straw-gold color.”
PCD has been Hennessy’s exclusive, official distributor in Saint Lucia for over 35 years.
According to a PCD spokesperson, the current Hennessy Commercial and Brand Team of Linda Hippolyte and Manduchi Mangal are extremely proud to continue building on the brand’s rich legacy product innovation, leading-edge marketing campaigns and upcoming bold brand collaborations such as Hennessy NBA, Hennessy Kim Jones and Hennessy 50th Anniversary of Hip Hop.
PCDs CEO Michele Kalloo declared that Team PCD continues to be inspired by Maison Hennessy’s slogan “Together We Are Unstoppable” and energized to be their exclusive, local distribution partner executing thrilling marketing campaigns “on the ground” in Saint Lucia that keep the respective categories fresh, exciting and top of mind.