In 2023, one of the world’s most iconic beers, Heineken® celebrated one-hundred and fifty (150) years. Celebrations were widespread across the globe with exciting promotions and immersive experiences for consumers. In Saint Lucia, on the brand’s 150 years celebration, it rewarded consumers who purchased a bucket or six pack of Heineken at participating outlets and followed through with scanning a digital entry card for a chance to enter to win. A plethora of customers won Heineken merchandise, restaurant vouchers, staycations, jewelry vouchers, Heineken product during the promotion period of September 6th- December 12th, 2023.
Emma Etienne from Plateau Babonneau emerged as the Grand prize winner of a VIP Trip for two to The Heineken Regatta in St Maarten. The Regatta takes place from February 29th – March 3rd, 2024. The annual event attracts participants and sailors from over thirty-seven countries and features four days of world-class racing and non-stop exciting events. Emma and her daughter Kaziah Etienne will set sail in the weeks ahead for the experience of a lifetime.
“We’re delighted to conclude a successful Heineken 150 promotion and to have celebrated our customers through moments of enjoyment for this milestone anniversary. We excited to keep creating more good times for our consumers and to amplify celebrations in the year ahead with more promotions and rewards.” Senior Category Manager, Sylvester Henry shared.