Bank of Saint Lucia (BOSL) has officially launched its Christmas campaign. Throughout the month of November (and all the way to Christmas Eve) customers will be able to win up to $1000.00 daily; one lucky individual will even be able to come home this Christmas thanks to BOSL.
“It’s about giving back,” Janelle Germain, BOSL’s Senior Manager for Marketing and Corporate Communications said at a press event on Monday.
“At Bank of Saint Lucia, we are dedicated to enriching the lives of the people we serve”, she added, noting that the “holiday season is more than just transactions and numbers, it’s about the connections that we hold dear. With the ‘Tis the season’ campaign we invite Saint Lucians to embrace the spirit of giving and the joy of winning.”
Apart from offering $1000.00 daily, BOSL is providing customers with more opportunities to win.
“To qualify for those prizes, you would need to use your credit card,” Medford Francis, Deputy Managing Director for Lending and Investment said, noting that customers who “participate in our EZ Finance Loans as well as our vehicle loans (will also be) eligible.”
Moreover, he stated, “Bank of Saint Lucia has committed to making available to our customers 50 percent of the commitment fees that we would generate on the EZ Finance loans and the vehicle loans during this promotional period.”
The ‘Tis the Season’ Campaign is not just about personal gain, BOSL said. According to the bank, “each week, Bank of Saint Lucia will conduct special initiatives to support those less fortunate. Bank of Saint Lucia is dedicated to making a meaningful impact on the lives of those who need it most and is allocating 50% of all loan commitment fees towards community outreach activities during the holiday season.”
“We will be giving to special schools in need and we will be hosting Christmas parties in some of our communities. All in all, the idea is to really spread cheer. We’re very excited about this campaign and we really look forward to the participation of our customers,” Francis said.
For its ‘Bring a Loved One Home’ promotion, BOSL is inviting customers to turn their holiday dreams into a reality by sharing their stories and explaining “why their family member deserves this special gift.”