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GRACE Launches Global Brand Campaign

Grace Foods and Peter and Company Distribution Limited are proud to introduce “The Taste That Moves You” visual theme to Saint Lucia.

This global campaign led by Grace Kennedy Limited is part of the company’s continued strategy in cementing the brands’ position and remaining top of mind in an ever-changing consumer market.

The objective of the campaign is to communicate the ability of Grace to move the hearts and the heels of consumers. To inspire memorable moments that are made even more meaningful when Grace Foods is part of the experience.

With the likes of renowned stars as Brand Ambassadors namely Dancehall artiste: Ding Dong, Grace’s brand visibility globally is aligned with its premium brand position; while other brands launch campaigns, Grace creates movements, which result in greater impact.

“Every time we touch inna de club everybody get a vibes.” Brand Ambassador Ding Dong remarked.

“Your tastes are your own. It identifies you and is an extension of your own choices. We are happy to be the brand of choice and therefore the brand that compliments your tastes.” Peter and Company Brand Manager Ms. Androy Clarke remarked.

This campaign was launched in 2021 in Jamaica and is being cascaded to all Grace’s export markets. The Saint Lucia launch is scheduled to commence in May 2022 and will be brought to life with visuals that are new and exciting.

· Print – Point of purchase material reflecting the new Taste That Moves You Logo will be visible at every account where Grace products are sold

· TV advertisement – The support of television ads is essential for resonating with the target audience. A 30 second “The Taste That Moves You” television ad will be aired on, DBS and HTS television stations and will also be visible on the 2Gs Digital Billboard at Bois D’Orange.

· Trade Material – The erection of gondola ends at leading supermarkets with consumer value propositions; a chance to receive TTMY branded t-shirt, cap, or mask with purchase of Grace products of a particular value.

We look forward to the excitement this campaign will bring and hope to put smiles on the faces of many consumers.

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