Export Saint Lucia’s Chief Executive Officer Sunita Daniel joined CEOs and senior representatives from across the world at the WTPO Conference in Accra, Ghana on May 17th & 18th. As the head of Saint Lucia’s national trade promotion agency, Ms. Daniel was invited to speak at two events; the first a knowledge sharing session that explores how trade promotion organizations such as Export Saint Lucia balance private sector priorities with trade obligations, and the plenary which examines how trade promotion organizations can forge solutions for business success in times of uncertainty.
The 13th WTPO explores how bold organizations, like Export Saint Lucia, are working toward providing innovative and sustainable solutions to assist manufacturers, producers, and service providers build resilience. This indeed has been the crux of Export Saint Lucia’s work, with an increased pivot toward supporting MSMEs in building resilience as a means of combating the economic fallout of the pandemic.
Jointly hosted by the Ghana Export Promotion Authority (GEPA), the 13th WTPO will explore global trade and investment opportunities in the African Continental Free Trade Area. With the United Nations Sustainable Development Goals as a guide, the event will outline and celebrate how trade and investment organizations address business survival and competitiveness, and support trade-led growth, while serving their communities and protecting our planet.
The Agency’s CEO stated that “the work of Export Saint Lucia is comparable to that of the leading TPOs of the world. While we are much smaller, the quality and results of our initiatives are just as impactful, which is why the Agency has been invited to share our best practices and lessons learnt at this global event. This is indeed further impetus for us to keep striving upward while always keeping Saint Lucian businesses as the focus of the agency’s work”.
The 13th WTPO is an opportunity to highlight the strides in trade promotion taking place in Saint Lucia and learn from other highly effective agencies.
Saint Lucia is no stranger to the global trade promotion event, with Export Saint Lucia receiving recognition at the virtual WTPO Awards in 2020 under the category “Best Initiative for Inclusive and Sustainable Trade”.