PRESS RELEASE – SANDALS Resorts International (SRI), parent company of the Caribbean’s leading luxury all-inclusive brands — Sandals Resorts for adult couples and Beaches Resorts for everyone — announces the launch of Aisle to Isle, a new destination wedding experience.
According to SRI Director of Romance, Marsha-Ann Brown, Aisle to Isle was designed in response to a proprietary study by the company that revealed that millennial brides and grooms seek inspiration and information above all else when planning their wedding celebration. Featuring eight, all new décor inspirations, enhanced options for food and beverage and new ceremony and reception venues, Aisle to Isle was created to give brides endless choice.
“No bride wants a replica of another couple’s wedding day festivities. The ability to customize every facet of the experience, so that it truly reflects the unique personality of the individual couple and their style, is paramount,” said Brown. “Aisle to Isle gives brides what they want most – inspiring ideas and the information and professional expertise they need to create a celebration that is singularly theirs.”
Beauty Matters: Inspired and Insta-Worthy Design
For brides, “the aesthetic is nearly everything,” said Brown. To this end, SRI has created eight new inspirations influenced by the tropics, gardens, romance, passion, the islands, sophistication, nature and sand and sea. Each offers creative suggestions for brides and grooms to plan their dream wedding in paradise from tabletop, floral accompaniment and setting, to runners, chair selection, altar and more.
Complementing the design inspirations are enhanced food and beverage options, including themed bar design, custom cocktails and expanded menu selections. From the dramatic flower-topped candelabras of White Romance to Love Is in Bloom’s insta-worthy floral walls to the shabby-chic Caribbean Breeze featuring driftwood spheres and white lanterns, there is a style for every personality and whim.
“There’s a misconception that destination weddings are cookie-cutter experiences,” Brown noted. “But at Sandals and Beaches, that’s simply not the case. Our inspirations create an amazing creative spark for brides and grooms to envision their own perfect celebration – from simple and elegant to playful and extravagant; the options are truly limitless. And, as we say, weddings should be ‘inspired by love, created by you’.”
Location, Location, Location
Now, the perfect details will match the perfect setting. Along with the ever-popular beach, garden and gazebo locations, exciting new ceremony and reception venues will be available as part of the Aisle to Isle launch, including off-site locations for exclusive photo shoots; a dedicated, newly-renovated chapel at Sandals Montego Bay; the first-ever over-the-water chapels in the Caribbean, located in Saint Lucia and Jamaica; and the chance to elevate a beach or garden wedding with a twilight-timed nuptial and unity sand ceremony.
Destination Weddings Turn One Special Day into Multiple Days of Memories
“Many of our brides report they are choosing destination weddings because they turn a traditional five-hour celebration to a days-long affair. More time with family and friends is important to these couples,” said Brown.
Sandals is making planning this extended experience easier, offering couples their own “wedding entourage”, team of experts from planning to execution who will assist with resort selection, venue scheduling, on-site logistics and the numerous details throughout the wedding stay and honeymoon. This team will also have suggestions for welcome celebrations, spa days, groomsmen outings and other activities; and the more guests that join the celebration with booked rooms, the more bells and whistles – tangible rewards – couples will earn. For example, couples who have 12 booked guest rooms can choose from perks such as $1,000 towards a private catamaran cruise, a complimentary room upgrade, a two-minute wedding trailer video, and more.
Value, Ease and Expertise Alleviate Wedding Planning Stress
“No matter their budget, nearly all brides and grooms we surveyed reported the importance of convenience and value in alleviating stress associated with wedding planning decisions,” said Brown.
All weddings at Sandals Resorts and Beaches Resorts, whether five guests or fifty, include a one-hour cocktail reception, bride and groom signature cocktail, a pre-travel surprise gift, the ‘Wedding Entourage’ of expert planners, white Chivari chairs, manicure, 30-minute foot massage, personalized wedding website, personalized gift registry, honeymoon dinner, breakfast in bed and a 5”x7” wedding photograph.
As an incentive to indulge in every aspect of the Luxury Included offerings at Sandals and Beaches, wedding couples are also given additional incentives for extending their time in paradise. Couples who stay six nights or longer, receive gift credits valued at $1,500; and any couple staying three or more nights may opt for a Mokara orchid-inspired free wedding design that includes Mokara bouquet, boutonniere and two-tiered cake with Mokara orchid topper.
Capturing the Experience
Documenting a wedding in paradise begins with the initial communication to a couple’s guests. From destination-inspired wedding websites with RSVP capabilities, to customizable stationary, Sandals Resorts and Beaches Resorts Weddings are facilitating every step of the wedding from the very beginning. Capturing the experience continues with nothing short of jaw-dropping photography and video. The new Aisle to Isle programme has expanded its photo and video resources in response to this being one of the most vital elements of the entire wedding experience. Couples can choose from a number of new photo and video packages, including drone capture, a wedding day photo booth, island photography tours to some of the Caribbean’s most iconic locations, or elect to bring their own choice photographer.
For more information about the new Aisle to Isle destination wedding programme available at Sandals Resorts and Beaches Resorts, call your favourite travel agent, visit sandals.com, beaches.com or go to www. sandals.com/weddingmoons/weddings.