BRIDGETOWN, Barbados – Caribbean tourism broke new ground last year, surpassing 29 million arrivals for the first time ever, and once again growing faster than the global average.
“Despite political, security and economic uncertainties and challenges in our main source markets, tourist arrivals to the Caribbean increased by 4.2 percent in 2016, better than the 3.9 percent overall internationally,” Secretary General of the Caribbean Tourism Organization (CTO) Hugh Riley announced in presenting the Caribbean Tourism Performance Report 2016 last week at a news conference held at CTO headquarters, and streamed to a global audience.
“Encouragingly, we welcomed over one million more visitors last year than in 2015, to reach 29.3 million, continuing our proud record of continuous growth for the seventh straight year.”
Visitor expenditure also hit a new high, growing by an estimated 3.5 percent to reach US$35.5 billion.
The United States remained the Caribbean’s primary market with an estimated 14.6 million stay-over arrivals, up 3.5 percent on 2015.
However, it was Europe that recorded the highest rate of growth among the main source markets, led by strong increases from Germany (8.2 per cent) and the United Kingdom (4.1 percent).
“Despite terrorist attacks in some countries, the Brexit referendum in the UK and bumpy economic outcomes across continental Europe, arrivals from that market climbed by 11.4 percent, to reach 5.6 million. The strong European performance was evident by the healthy increases of between six and 16.8 percent in each month, compared to the corresponding month in 2015,” Riley said.
Intra- Caribbean travel also performed well, recording a 3.6 percent increase – the second straight year of growth – despite costly and fragmented air service.
Canada, normally a robust market for the Caribbean, recorded a decrease for the first time since 1994, and only the second contraction since 1982. The 3.3 million arrivals from that market represented a 3.4 per cent drop when compared to 2015.
The CTO secretary general also revealed that cruise arrivals grew at a slower pace of 1.3 percent to approximately 26.3 million, while the hotel sector recorded negative growth, with all hotel indicators contracting, with the exception of the number of available rooms, which grew by just over one percent, according to Smith Travel Research.