Digicel Hails CPL Red Zone

500 Customers Get All-inclusive Treatment.


ON the heels of a successfully hosted Caribbean Premiere League in St Lucia, Digicel is also celebrating the success of the first ever Digicel Red Zone for CPL.

Over 500 Digicel customers were treated to the best all-inclusive experience for CPL 2015 in the Digicel Red Zone for free. Customers qualified by texting the word ‘CRICKET’ to 7171, topping up $10 or more, signing up for data plan or talk and text plan or joining the Digicel with the purchase of a sim card or a handset.

Digicel ensured that hundreds of customers got to attend the cricket games and show their support to the St. Lucia Zouks for the four matches held from June 21 – 28. In the Digicel Red Zone, Digicel Cricket ‘Funatics’ came out in full support of captain Darren Sammy and the Zouks while being exclusively entertained by the likes of cultural band ‘Secret Solo Band’ and the drumming band ‘Dazagywayab’.

Said Louise Victor, Digicel’s Marketing and Communications Executive: “At Digicel it’s all about creating unique experiences for all of our customers and the decision to host our Digicel Red Zone was in keeping with this philosophy of ensuring we deliver innovative, refreshing , engaging and exciting activities for customers. Being a partner of the Caribbean Premier League, it was only fitting that we extended an invitation to our valued customers who were cricket fans, to come experience the Biggest Party in Sport”.

She added that with Darren Sammy and Johnson Charles being part of the Digicel family it would have been remiss of Digicel not to ensure that they had the full support of all St. Lucians hence. “We ensured that we made every effort to alow everyone to experience CPL like never before”, she said.

Added Victor:“This all-inclusive VIP experience, at the Digicel Red Zone was certainly sincerely appreciated by all who got to be a part of it, from families, kids, couples and true cricket funatics. The continued expressions and comments of gratitude, moments of delight captured undoubtedly told the story of the fun they had during match days.’

Digicel extends sincere thanks to its loyal customers for turning out at the Red Zone and to its valued partners who made this event the great success that it was.

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