The Naked Truth

WITHIN the past ten years, smartphone sales accounted for the majority of cameras sold worldwide, meaning that we mostly carry a digital camera as part of our smartphone, instead of carrying a standalone camera. The company, Kodak, a pioneer and heavyweight in the camera industry for more than 100 years, fended off bankruptcy in 2013 to emerge as a much smaller company. Despite inventing the digital camera, Kodak didn’t capitalise on that technology.