05th
March 2013
LIME TV
Turns 27!
February 22
was a big day for Saint Lucia, of course, being
the island’s 34th Independence anniversary.
But it was also a big day for LIME TV, as the
island’s leading cable television service
turned 27!
It was on Independence
Day, 1986 that Cable & Wireless revolutionized
television broadcasting in Saint Lucia with
the launch of CableVision. Back then public
access to full-scale cable television was minimal.
The service quickly opened up the world to Saint
Lucian viewers, allowing many to enjoy the liberating
power that comes with easy access to popular
and informative content, including up-to-date
news and sports, world-class movies and sitcoms,
and much more.
During that
time the company absorbed the costs of maintenance,
acquiring new programming and upgrading the
system, but nevertheless continued extending
coverage throughout the island. The price of
CableVision service would remain unchanged for
nearly 25 years, until 2009.
“As much
as possible we wanted to make the service accessible
to as wide a cross-section of the public as
possible,” says Chris Williams. Now General
Manager of LIME Saint Lucia, Chris has played
an integral role in the development of LIME
TV over the years. “We’ve always
been conscious of our responsibility as Saint
Lucia’s leading communications company,
to serve the combined needs and expectations
of the people of Saint Lucia by providing affordable
access to our wide array of service offerings,
including cable TV service,” he explains.
In 2009, LIME
TV was upgraded from an analog service to a
fully digitalized network, giving customers
access to many more channels, new packages and
exclusive programming.
“We introduced
digital TV to Saint Lucia, vastly expanding
the number of channels available and enhancing
the quality of signal, picture and sound,”
says Chris. “We also invested in the expansion
of our network by bringing the service into
several communities including Choiseul, in areas
like Debreuil, La Pointe, MorneSion and Caffiere,
laying down infrastructure and running lines
to homes.”
LIME currently
operates a state-of-the-art digital system,
with hubs at Morne Fortune and Monier. Motorola
and Scientific Atlanta are LIME’s main
technology partners for the provision of cable
television.
There is programming
to suit every taste and lifestyle, including
children’s, teenagers’ and young
adults’ channels like Disney Playhouse,
Disney XD, Boomerang, Cartoon Network and Gone
Viral TV. There are educational and science
channels such as Animal Planet, Discovery Home
& Health, Discovery Travel & Living,
Discovery Civilisation, as well as a range of
local and Caribbean channels. In addition, LIME
TV offers multiple sports channels, including
ESPN and SportsMax which provide coverage of
global sporting events and live matches and
tournaments. Especially popular with viewers
is the HBO/MAX Movie Pack, as well as channels
like Oxygen, E!, Lifetime Movie Network and
Lifetime Real Women, all of which offer a wide
variety of movies.
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